the rational model of decision making is considered ______ in that it describes how managers should make decisions rather than how they actually make them.
LectureNotes said that the rational model of decision making is considered normative in that it describes how managers should make decisions rather than how they actually make them.
The rational model of decision making is a traditional and idealized approach that suggests decision makers should gather all relevant information, evaluate all possible alternatives, consider the consequences of each alternative, and choose the best option based on rational thinking and logical analysis. It assumes that decision makers have complete information, make logical calculations, and act in their own best interests.
However, in reality, decision making is often influenced by various cognitive biases, time constraints, limited information, and organizational politics. Managers may not always follow the rational decision-making process due to these factors. Therefore, the rational model is seen as a normative approach, providing a standard or idealized framework that decision makers should strive to follow, but not necessarily reflecting how decisions are always made in practice.
It is important to understand that decision-making processes can vary across individuals and organizations, and may differ from the idealized rational model. Alternative models, such as the bounded rationality model or the satisficing model, recognize the limitations and constraints that decision makers face in real-world situations.
By recognizing that decision making is not always rational, managers can better understand and adapt to the complexities of decision-making processes and improve their ability to make effective decisions in a dynamic and uncertain business environment.