when companies spend millions of dollars developing logos and slogans, or use celebrity endorsements to encourage consumers to buy particular products, this is called false advertising. undue influence. product branding. quality assurance.
The correct answer to the subject of this conversation is product branding. When companies spend millions of dollars developing logos and slogans, or use celebrity endorsements to encourage consumers to buy particular products, it is part of their product branding strategy. This strategy aims to create a unique image and identity for a product or a company and to influence consumer perceptions and preferences. It is a legitimate marketing practice as long as it does not involve false information or misleading claims. False advertising is a completely different matter where companies promote a product with false information just to increase their sales. Undue influence refers to the use of manipulation and coercion to persuade individuals to buy a product or service. Quality assurance is a process used by companies to ensure their products are of high quality and meet industry standards.