which three best practices could you follow to expand your reach with broad match?
Which three best practices could you follow to expand your reach with broad match?
Answer:
To effectively expand your reach using broad match in search advertising, you can follow these best practices:
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Use Relevant Keywords:
- Identify Core Terms: Make sure your broad match keywords are relevant to your core business offerings to attract suitable queries.
- Avoid Irrelevant Terms: Exclude terms that do not align with your objectives using negative keywords to steer clear of irrelevant traffic.
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Implement Negative Keywords:
- Refine Ad Delivery: Use negative keywords to prevent your ads from showing up in unrelated searches.
- Continuous Optimization: Regularly update your list of negative keywords to exclude new irrelevant terms that you identify over time.
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Monitor and Adjust Performance Regularly:
- Analyze Search Queries: Review search term reports to understand what queries trigger your ads and refine your keywords.
- Optimize Bids and Ads: Adjust your bidding strategy and ad content based on performance data to improve ad effectiveness and reach.
Summary: By selecting relevant keywords, using negative keywords to exclude irrelevant traffic, and regularly monitoring and adjusting your performance, you can expand your reach efficiently with broad match, ensuring your ads connect with the right audience.