a company famous for its nacho-flavored corn chips has developed two new formulas, a and b, which they hope their customers will like even more than the original formula. to determine whether customers prefer one of the new formulas over the current nacho flavoring, a sample of 50 customers is obtained. each customer tastes both formula a and formula b in a randomly assigned order and indicates which one they prefer more. which of the following best describes this study?
The study described can be best described as a comparative study or a preference study.
In this study, the company wants to determine if customers prefer one of the new formulas (formula a or formula b) over the original nacho flavoring. They obtain a sample of 50 customers and have each customer taste both formula a and formula b in a randomly assigned order. The customers then indicate which formula they prefer more.
By comparing the preferences of the customers, the study aims to determine if the new formulas are preferred over the original formula. This type of study helps the company assess the potential success and customer satisfaction with the new formulas and make informed decisions about their products.