During Which Step Of The Stp Process Do Marketers Ask Whether The Segment Is Identifiable, Substantial, Reachable, Respo nsive, And Profitable?

General
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During Which Step Of The Stp Process Do Marketers Ask Whether The Segment Is Identifiable, Substantial, Reachable, Respo nsive, And Profitable?

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During Which Step Of The STP Process Do Marketers Ask Whether The Segment Is Identifiable, Substantial, Reachable, Responsive, And Profitable?

Answer: This critical evaluation occurs during the segmentation step of the STP (Segmentation, Targeting, Positioning) process. Specifically, marketers assess these criteria to ensure that the market segment:

  1. Identifiable: Can the segment be clearly defined and distinguished from other segments?
  2. Substantial: Is the segment large enough to be profitable?
  3. Reachable: Can the segment be effectively reached and served through communication and distribution channels?
  4. Responsive: Will the segment respond positively to the marketing strategies employed?
  5. Profitable: Is the segment economically viable and likely to generate revenue?

By evaluating these factors, marketers can decide which segments present the most viable opportunities for targeting.

Summary: Marketers assess whether a segment is identifiable, substantial, reachable, responsive, and profitable during the segmentation step of the STP process to ensure it is worthwhile to target.