history behind franchise name for Home2 Suites
What is the history behind the franchise name for Home2 Suites?
Answer: Home2 Suites by Hilton is an extended-stay hotel brand established by Hilton Worldwide, designed to cater to both short-term and extended-stay travelers looking for a comfortable and modern accommodation option. Here is a detailed look into the history and naming origin of Home2 Suites:
**1. Founding Inspiration:
Home2 Suites was created in response to the evolving needs and preferences of modern travelers, particularly those looking for extended stays. Hilton Worldwide identified a growing demand for affordable, comfortable, and adaptable extended-stay accommodations. Recognizing this market opportunity, they sought to develop a brand that could meet these specific needs while also offering a fresh, contemporary appeal.
**2. Brand Launch:
The Home2 Suites brand was officially launched in 2009, amidst a competitive hospitality market that increasingly emphasized value and sustainability. The first Home2 Suites property opened in Fayetteville, North Carolina, in 2011. The launch represented Hilton’s strategic move to capture a broader segment of the extended-stay market.
**3. Naming Origin:
The name “Home2 Suites” conveys the brand’s core promise of providing a ‘home away from home’ experience. Here’s a breakdown of the naming rationale:
**a. Home: Reflects the brand’s commitment to creating a warm, inviting, and comfortable atmosphere where guests can feel at home. It emphasizes the homely comforts that guests can expect during their stay, such as spacious suites, fully equipped kitchens, and communal areas.
**b. 2 Suites: The “2” signifies the dual purpose of the suites, catering to both business and leisure travelers. It highlights the versatility and flexibility of the accommodations, which are designed to be functional for both work and relaxation. This dual nature is also reflective of the extended and short-term stay offerings.
**4. Evolution and Expansion:
Since its inception, Home2 Suites by Hilton has grown rapidly, becoming one of the fastest-growing brands in the Hilton portfolio. This growth is driven by:
**a. Strong Brand Identity: The brand’s emphasis on sustainability, modern design, and value-added amenities has resonated with guests, making it a popular choice for travelers seeking extended stays.
**b. Innovative Features: Home2 Suites properties are known for their eco-friendly features, such as saline swimming pools, energy-efficient appliances, and recycling stations. These innovations have helped differentiate the brand in a crowded market.
**c. Global Reach: While the brand started in the United States, it has expanded internationally, with properties in Canada and Mexico, and plans to continue growing in other regions.
**5. Design and Amenities:
Home2 Suites properties are designed with a modern and functional aesthetic, featuring flexible room configurations, modular furniture, and vibrant color schemes. Key amenities include:
- Fully equipped kitchens in every suite.
- Complimentary breakfast with customizable and healthy options.
- Spin2 Cycle, a combined laundry and fitness area.
- Outdoor spaces with grills and seating areas.
- Business services and meeting rooms.
In summary, the name “Home2 Suites” encapsulates the brand’s mission to offer a versatile and comfortable ‘second home’ for travelers, combining hospitality, sustainability, and innovative amenities to meet the needs of modern, diverse guests.