The mascot of the Borden Dairy Company, Elsie the Cow, is “married” to which other product’s mascot?
The mascot of the Borden Dairy Company, Elsie the Cow, is "married" to which other product’s mascot?
The mascot of the Borden Dairy Company, Elsie the Cow, is “married” to which other product’s mascot?
Answer: Elsie the Cow, the famous mascot of the Borden Dairy Company, is “married” to Elmer the Bull. Elmer is the mascot for Elmer’s Products, Inc., best known for Elmer’s Glue. The marriage of these two mascots is an interesting piece of advertising history.
Origins of Elsie the Cow
Elsie the Cow was introduced in the late 1930s by the Borden Dairy Company as a marketing tool to promote their dairy products. Her character was developed with a friendly and approachable personality that appealed to families.
Introduction of Elmer the Bull
In the 1940s, the same company created Elmer the Bull, who became the mascot for their chemical division, specifically Elmer’s Glue. The decision to connect these characters was a marketing strategy to create a fun familial image around the products.
Relationship and Branding Strategy
Elsie and Elmer’s “marriage” was more than just a clever marketing gimmick; it represented the interconnected branding efforts of Borden’s various product lines. By anthropomorphizing their mascots, Borden created a narrative that was engaging and memorable for consumers.
Legacy of Elsie and Elmer
The legacy of Elsie and Elmer endures, as they have become iconic figures in the world of advertising. Elsie is still widely recognized as a symbol of quality dairy products, while Elmer remains the face of Elmer’s Glue, which many associate with crafts and school projects.
Summary: Elsie the Cow is “married” to Elmer the Bull, the mascot for Elmer’s Glue. This connection stemmed from the branding strategies of the Borden Dairy Company, where both mascots served to enhance the company’s product appeal and recognition among consumers.