What company was founded in 1964 as Blue Ribbon Sports?
What company was founded in 1964 as Blue Ribbon Sports?
Answer:
The company founded in 1964 as Blue Ribbon Sports is now known as Nike, Inc. Nike is one of the world’s leading designers, marketers, and distributors of athletic footwear, apparel, equipment, and accessories. The company was established on January 25, 1964, by Bill Bowerman and Phil Knight, initially functioning as a distributor for the Japanese shoemaker Onitsuka Tiger, which is now known as ASICS. Blue Ribbon Sports officially became Nike, Inc. in 1971, adopting its current name and iconic “Swoosh” logo, which was designed by Carolyn Davidson, a graphic design student at the time.
Nike is named after the Greek goddess of victory, which reflects the brand’s ethos and commitment to performance and competition. Over the years, Nike has grown into a global powerhouse in the sportswear industry, innovating with products like the Air Max and Flyknit, and partnering with numerous high-profile athletes and sports teams worldwide.