what does performance planner automatically do?
What does Performance Planner automatically do?
Answer: The Performance Planner is a tool designed to help advertisers optimize their ad campaigns on platforms like Google Ads. Here are some things it automatically does:
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Forecast Performance: It predicts how your ads will perform in the future by analyzing historical data and trends.
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Budget Allocation: It suggests how to allocate your budget across different campaigns to achieve the best possible results.
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Identify Opportunities: The tool highlights areas where you might improve performance, such as underperforming keywords or ads that could benefit from increased budget.
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Scenario Planning: It allows you to create different “what-if” scenarios to see how changes in budget or campaign settings could impact performance.
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Accountwide Optimization: Performance Planner considers all campaigns within your account to provide a holistic strategy for budget use and performance enhancement.
Summary: The Performance Planner helps advertisers by forecasting performance, optimizing budget allocation, identifying improvement opportunities, allowing scenario planning, and optimizing campaigns across the account.