first stage in the basic model of consumer decision making is
“The first stage in the basic model of consumer decision making is the recognition of a need or want.”
In this stage, consumers become aware of a problem or desire that needs to be fulfilled. This can be triggered by various factors such as internal needs (hunger, thirst) or external stimuli (advertisements, recommendations from others). The recognition of a need or want is the starting point that sets the decision-making process in motion.
During this stage, consumers may engage in information search to gather more information about the product or service that they need or want. They may also evaluate alternative options and consider various factors such as price, quality, brand reputation, and personal preferences.
It is important for marketers to understand this first stage of consumer decision making and develop effective marketing strategies to create awareness and influence consumer perception of their products or services. By identifying the needs and wants of their target audience, marketers can tailor their messaging and offerings to effectively meet consumer needs and stand out from the competition.
Overall, the recognition of a need or want is the initial step in the consumer decision-making process and plays a crucial role in shaping consumer behavior and purchase decisions.