second stage in the consumer decision making model is ______.
The second stage in the consumer decision-making model is information search. This stage occurs after a consumer has recognized a need or a want for a particular product or service. During the information search stage, the consumer actively seeks out information and gathers relevant details about the available options.
There are two types of information search: internal and external. Internal information search involves recalling personal experiences and knowledge about the product or service. External information search, on the other hand, involves seeking information from external sources such as friends, family, advertisements, reviews, or online research.
The purpose of the information search stage is to gather information that will assist the consumer in making an informed decision. It helps consumers identify and evaluate different alternatives, compare features, prices, and benefits, and ultimately narrow down their choices.
During this stage, consumers may use various sources to gather information, including online sources, social media, product reviews, and recommendations from others. They may also rely on marketing communications such as advertisements, brochures, or product demonstrations.
The information search stage is crucial as it allows consumers to gather all the necessary information to make a well-informed decision. It helps them understand the available options, evaluate the pros and cons of each alternative, and ultimately choose the one that best satisfies their needs and preferences.