What are the two main forms of online advertising

General
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what are the two main forms of online advertising

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What are the two main forms of online advertising?

Answer:
Online advertising has become a significant part of digital marketing strategies due to the growing number of internet users worldwide. There are primarily two main forms of online advertising that are widely used in the digital marketing landscape:

  1. Search Engine Advertising (SEA):
    Search engine advertising, also known as search advertising, is a form of online advertising that allows companies to display ads in the sponsored results section when someone searches for specific keywords on search engines like Google, Bing, or Yahoo. This form of advertising is usually keyword-based and works on a pay-per-click (PPC) model, where advertisers pay when users click on their ads. The most popular platform for search engine advertising is Google Ads, which enables businesses to create text ads, shopping ads, display ads, and video ads to reach their target audience.

  2. Display Advertising:
    Display advertising involves creating visual advertisements in various formats such as banners, images, text, audio, and video to reach a broader audience across websites, social media platforms, apps, and other digital channels. These ads are placed strategically on websites that are relevant to the advertiser’s target audience or on ad networks that distribute the ads across multiple sites. Display advertising is often used for brand awareness, retargeting, and driving traffic to a website. Advertisers can track the performance of display ads using metrics like impressions, clicks, click-through rates (CTRs), and conversions to optimize their campaigns.

Both search engine advertising and display advertising offer unique advantages and play a crucial role in a comprehensive digital marketing strategy. While search engine advertising targets users actively searching for specific products or services, display advertising helps in creating brand awareness and reaching a broader audience through visually appealing ads. By leveraging these two main forms of online advertising effectively, businesses can enhance their online presence, drive traffic to their websites, generate leads, and ultimately increase conversions and sales.