what are two reasons a marketer might use responsive display ads? choose two.
What are two reasons a marketer might use responsive display ads?
Answer:
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Flexibility Across Devices and Platforms: Responsive display ads automatically adjust their size, appearance, and format to fit available ad spaces on different devices and platforms. This flexibility means they can efficiently reach audiences whether they’re on a smartphone, tablet, or desktop, ensuring a consistent brand presence across all channels.
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Improved Performance with Automation: These ads use Google’s machine learning to test various combinations of assets (like images, headlines, and descriptions) to find the most effective combinations. This automation can enhance performance by optimizing ads for higher engagement rates and conversions.
Summary: Marketers use responsive display ads for their ability to adapt to various devices and platforms, as well as their automated optimization, which helps improve ad performance.